Hoe Leg Ik Een Persona Vast?

— Mark Appel

Hi, my name is Mark Appel (48), family man, modern marketing professional and amateur triathlete. For over 25 years working in the IT industry. Worked for companies like Apple, 3Com, Peregrine, Wolters Kluwer and currently as a global marketing director for Exact Software. I like to write about my experiences and views on the technology, marketing and the IT industry in general. All posts are on my personal behalf.