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september 29, 2019
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Doesn’t need any further explanation, big data is hot. Whether it is about sales, marketing, customer success or user experience almost everything your read is about big data. All the[…]
The topic ‘content marketing’ has got its attention for already quite some years but to me it looks like the last 9 months it really took of. Once such a[…]
In todays operations within Exact marketing is responsible for delivering Sales Qualified Leads (SQLs). I guess in many other organisations this is the case. I wrote many posts about our[…]
Than you most likely will stop to sell. Interesting thought because within our profession of marketing it is all about not selling but building trust and mutual interest in order[…]
Last week I had the privilege to visit the Google office in New York City accompanied by about 30 of my peers from The Netherlands. Google’s DoubleClick platform has its[…]
Now that we are in an execution mode for the marketing plans that we developed for 2015 I am able to give a flavour where I think a CMO or[…]
s a Google fan for years I decided to go for a Microsoft Surface Pro 3 a couple of weeks ago. The road to this decision and my first experiences[…]
any reviews are written about the Nexus 6 so won’t go into all kinds of details but just focus on daily use. I have had ALL stock Android smartphones. As[…]
hen I started at my previous company, Twinfield, social media at that time was just picking up. Although I was present in Twitter as of 2007 at that moment it[…]
e entered 5 new countries in the last 2 years which is quite a bumpy road. From zero to 60 in only a couple of months. Preparing the products, hiring[…]
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