Are We Overrating Content Marketing?
The topic ‘content marketing’ has got its attention for already quite some years but to me it looks like the last 9 months it really took of. Once such a[…]
Read More. Blog Posts.
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Sales Warning: Marketing Won’t Deliver Sales Qualified Leads Anymore
In todays operations within Exact marketing is responsible for delivering Sales Qualified Leads (SQLs). I guess in many other organisations this is the case. I wrote many posts about our[…]
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What If You Would Treat Every Prospect As A Customer?
Than you most likely will stop to sell. Interesting thought because within our profession of marketing it is all about not selling but building trust and mutual interest in order[…]
Content Marketing Is Useless For B2C
Last week I had the privilege to visit the Google office in New York City accompanied by about 30 of my peers from The Netherlands. Google’s DoubleClick platform has its[…]
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Hot Marketing Topics For 2015
Now that we are in an execution mode for the marketing plans that we developed for 2015 I am able to give a flavour where I think a CMO or[…]
Review Microsoft Surface Pro 3 Laptop: Bulls Eye
s a Google fan for years I decided to go for a Microsoft Surface Pro 3 a couple of weeks ago. The road to this decision and my first experiences[…]
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The Other Nexus 6 Review: First Form Factor Experience
any reviews are written about the Nexus 6 so won’t go into all kinds of details but just focus on daily use. I have had ALL stock Android smartphones. As[…]
Is Social Business Taking Off?
hen I started at my previous company, Twinfield, social media at that time was just picking up. Although I was present in Twitter as of 2007 at that moment it[…]
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The Future Of Marketing: Customer Experience
e entered 5 new countries in the last 2 years which is quite a bumpy road. From zero to 60 in only a couple of months. Preparing the products, hiring[…]
Full Ironman in 2016
ep, I made up my mind together with my family, no full Ironman for next year. The Barcelona edition on October 4th 2015 I had in mind and together with[…]
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Exact DIGITAL BUSINESS PLATFORM
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The Future of Digital Marketing
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