The Chief Revenue Officer: A Strategic Leader in the Modern Business World
I think we are entering a new era looking at the marketing and sales disciplines and how they are organized within companies nowadays. One of the signals I noticed is the[…]
Author: Mark Appel
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Hopeless Homepage Hassle
I am sure every marketer recognizes this situation: a promotion has been developed for your audiences and from within the company there is a need to pay attention to it[…]
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How To Streamline The Handover Process Of Leads Between Marketing And Sales
As mentioned in my previous blog post we are in the middle of our budget 2019 exercise which means analysing lots of sales, marketing and market data in order to[…]
How To Cut Your Customer Buying Journey In Measurable Pieces
or the ones that read my blog on a regular basis know that as from the start at Exact I introduced our own customer buying journey blueprint. It gives us[…]
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Measures Impact Brand Campaign On Leadgen Still Disappointing
his week I attended a LinkedIn roundtable about building a brand within their paid advertisement platform. Philips showed their case and Jason Miller, one of LinkedIns’ own content leaders, presented[…]
The New CEO Should Be A CMO
Well, that has been quite some time ago writing my last blog. Shows how much time the last 12 months I was internally focussed shaping all new plans, organization and[…]
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Marketing Metrics for Saas B2B Companies
ow that we concluded 2016 we are able to oversee what we have accomplished as a company and as a marketing team. I always try to find some benchmarking data[…]
How To Adopt Scrum Agile Within Your Marketing Team
n January 1st 2017 I am with Exact for exactly 5 years. During this 5 years we made many transformations with the marketing team growing to what it is today.[…]
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Paid Blog Promotion: Facebook Outperforms LinkedIn & Twitter
I always had a natural interest for technology. As a teenager I was even developing my own games on a MSX computer in Basic. Later on during my study also[…]
How Marketing Contributes To Becoming An Exponential Organization
In it’s more than 30 years existence Exact always has been an ambitious company creating solutions for small and medium-sized companies. About 10 years ago we started with Exact Online,[…]
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The Chief Revenue Officer: A Strategic Leader in the Modern Business World14 januari 2023
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