How To Cut Your Customer Buying Journey In Measurable Pieces
or the ones that read my blog on a regular basis know that as from the start at Exact I introduced our own customer buying journey blueprint. It gives us[…]
Tagged: marketing automation
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Measures Impact Brand Campaign On Leadgen Still Disappointing
his week I attended a LinkedIn roundtable about building a brand within their paid advertisement platform. Philips showed their case and Jason Miller, one of LinkedIns’ own content leaders, presented[…]
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Elevate Your Marketing Organisation With Marketing Automation & Demand Generation
t has been a while ago since I wrote my last blog post. Probably I had other priorities and just a lack of time being able to write things down.[…]
Marketing Automation Milestone: Migrating Onboarding Flows
n the recent months we made some major progression in our marketing automation project. After some hurdles we had to overcome to create a connection between Eloqua (marketing database) and[…]
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The Truth About Marketing Automation
ast week I presented our experiences with regards to the marketing automation platform we are implementing within Exact. A nice congress in Brussels with about 150 delegates, mainly SMEs. About[…]
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