The Chief Revenue Officer: A Strategic Leader in the Modern Business World
I think we are entering a new era looking at the marketing and sales disciplines and how they are organized within companies nowadays. One of the signals I noticed is the[…]
Tagged: demand generation
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How To Streamline The Handover Process Of Leads Between Marketing And Sales
As mentioned in my previous blog post we are in the middle of our budget 2019 exercise which means analysing lots of sales, marketing and market data in order to[…]
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How To Structure Your Global Marketing Department
In the 4 years that I am working for Exact the size and structure of the marketing team changed quite often. Changing circumstances but also new insights and experiences made[…]
Today’s Marketing Doesn’t Drive Exponential Growth
Digital transformation, new business models, many companies are trying to re-invent themselves in order to keep up the pace. The market is moving and shaking and off course none of[…]
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Elevate Your Marketing Organisation With Marketing Automation & Demand Generation
t has been a while ago since I wrote my last blog post. Probably I had other priorities and just a lack of time being able to write things down.[…]
The Next Step In Demand Generation: Lean Startup?
he 1st half of 2014 has been quite amazing and extremely busy. We are rolling out our global marketing strategy Elevate that really pushes the team to its boundaries. But[…]
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