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september 29, 2019
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his week I attended a LinkedIn roundtable about building a brand within their paid advertisement platform. Philips showed their case and Jason Miller, one of LinkedIns’ own content leaders, presented[…]
Well, that has been quite some time ago writing my last blog. Shows how much time the last 12 months I was internally focussed shaping all new plans, organization and[…]
ow that we concluded 2016 we are able to oversee what we have accomplished as a company and as a marketing team. I always try to find some benchmarking data[…]
n January 1st 2017 I am with Exact for exactly 5 years. During this 5 years we made many transformations with the marketing team growing to what it is today.[…]
I always had a natural interest for technology. As a teenager I was even developing my own games on a MSX computer in Basic. Later on during my study also[…]
In it’s more than 30 years existence Exact always has been an ambitious company creating solutions for small and medium-sized companies. About 10 years ago we started with Exact Online,[…]
It was quite a shock last week when Google confirmed they were removing search ads on the right hand of your desktop search results. Only when Google thinks it is[…]
In the 4 years that I am working for Exact the size and structure of the marketing team changed quite often. Changing circumstances but also new insights and experiences made[…]
Digital transformation, new business models, many companies are trying to re-invent themselves in order to keep up the pace. The market is moving and shaking and off course none of[…]
This weekend I watched the documentary about Amy Winehouse. A unique talent that got drowned in her own success. A pity that the world only had such a short period[…]
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