The New CEO Should Be A CMO
Well, that has been quite some time ago writing my last blog. Shows how much time the last 12 months I was internally focussed shaping all new plans, organization and[…]
Featured Today. Posts That Stand Out.
Read More. Blog Posts.
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Marketing Metrics for Saas B2B Companies
ow that we concluded 2016 we are able to oversee what we have accomplished as a company and as a marketing team. I always try to find some benchmarking data[…]
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How To Adopt Scrum Agile Within Your Marketing Team
n January 1st 2017 I am with Exact for exactly 5 years. During this 5 years we made many transformations with the marketing team growing to what it is today.[…]
Paid Blog Promotion: Facebook Outperforms LinkedIn & Twitter
I always had a natural interest for technology. As a teenager I was even developing my own games on a MSX computer in Basic. Later on during my study also[…]
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How Marketing Contributes To Becoming An Exponential Organization
In it’s more than 30 years existence Exact always has been an ambitious company creating solutions for small and medium-sized companies. About 10 years ago we started with Exact Online,[…]
Has The Marketing Profession Come To An End?
It was quite a shock last week when Google confirmed they were removing search ads on the right hand of your desktop search results. Only when Google thinks it is[…]
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How To Structure Your Global Marketing Department
In the 4 years that I am working for Exact the size and structure of the marketing team changed quite often. Changing circumstances but also new insights and experiences made[…]
Today’s Marketing Doesn’t Drive Exponential Growth
Digital transformation, new business models, many companies are trying to re-invent themselves in order to keep up the pace. The market is moving and shaking and off course none of[…]
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Chasing For Exponential Growth
This weekend I watched the documentary about Amy Winehouse. A unique talent that got drowned in her own success. A pity that the world only had such a short period[…]
Reality Check: How ‘Big Data Ready’ Is Your Marketing Department?
Doesn’t need any further explanation, big data is hot. Whether it is about sales, marketing, customer success or user experience almost everything your read is about big data. All the[…]
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