The Chief Revenue Officer: A Strategic Leader in the Modern Business World
I think we are entering a new era looking at the marketing and sales disciplines and how they are organized within companies nowadays. One of the signals I noticed is the[…]
Tagged: agile marketing
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How To Cut Your Customer Buying Journey In Measurable Pieces
or the ones that read my blog on a regular basis know that as from the start at Exact I introduced our own customer buying journey blueprint. It gives us[…]
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How To Adopt Scrum Agile Within Your Marketing Team
n January 1st 2017 I am with Exact for exactly 5 years. During this 5 years we made many transformations with the marketing team growing to what it is today.[…]
How To Structure Your Global Marketing Department
In the 4 years that I am working for Exact the size and structure of the marketing team changed quite often. Changing circumstances but also new insights and experiences made[…]
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The Future of Digital Marketing
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