Are We Overrating Content Marketing?
The topic ‘content marketing’ has got its attention for already quite some years but to me it looks like the last 9 months it really took of. Once such a[…]
The topic ‘content marketing’ has got its attention for already quite some years but to me it looks like the last 9 months it really took of. Once such a[…]
Last week I had the privilege to visit the Google office in New York City accompanied by about 30 of my peers from The Netherlands. Google’s DoubleClick platform has its[…]
e entered 5 new countries in the last 2 years which is quite a bumpy road. From zero to 60 in only a couple of months. Preparing the products, hiring[…]
or some years now myself, authorities within the industry on a global scale confirm their view about the ability of accountants to practice marketing: its not their strongest point which[…]
ou have probably read some posts about the marketing automation project within Exact. One of the main assets which is mandatory to enable ourselves to really make it work is[…]
n the recent months we made some major progression in our marketing automation project. After some hurdles we had to overcome to create a connection between Eloqua (marketing database) and[…]
ast week I presented our experiences with regards to the marketing automation platform we are implementing within Exact. A nice congress in Brussels with about 150 delegates, mainly SMEs. About[…]
Mijn laatste blog schreef ik eind juli en 4 maanden verder is er behoorlijk wat veranderd. De iPad mini heeft in de tussenliggende periode het levenslicht gezien evenals de Nexus[…]
In een eerder geschreven item heb ik het al eens gemeld, ons interne programma dat we zijn gestart vanuit marketing genaamd #weallmarketing waarin we gezamenlijk met medewerkers, klanten en partners[…]
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