How To Cut Your Customer Buying Journey In Measurable Pieces
or the ones that read my blog on a regular basis know that as from the start at Exact I introduced our own customer buying journey blueprint. It gives us[…]
Tagged: customer journey
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Hot Marketing Topics For 2015
Now that we are in an execution mode for the marketing plans that we developed for 2015 I am able to give a flavour where I think a CMO or[…]
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Digital Mediachannels Lack Wow Factor
esterday I was invited for a CMO roundtable organized by @RonaldVelten, European Marketing Director of IBM. An interesting set of VP’s and Marketing Directors of high profile brands Unilever, Heineken,[…]
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