b2b marketing Archives - preciesmark.

Tagged: b2b marketing

0
- in Marketing
- — 27 okt, 2018
How To Streamline The Handover Process Of Leads Between Marketing And Sales

As mentioned in my previous blog post we are in the middle of our budget 2019 exercise which means analysing lots of sales, marketing and market data in order to[…]

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0
- in Marketing
- — 14 okt, 2018
Measures Impact Brand Campaign On Leadgen Still Disappointing

his week I attended a LinkedIn roundtable about building a brand within their paid advertisement platform. Philips showed their case and Jason Miller, one of LinkedIns’ own content leaders, presented[…]

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0
- in Marketing
- — 17 mrt, 2018
The New CEO Should Be A CMO

Well, that has been quite some time ago writing my last blog. Shows how much time the last 12 months I was internally focussed shaping all new plans, organization and[…]

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0
- in Marketing
- — 15 jan, 2017
Marketing Metrics for Saas B2B Companies

ow that we concluded 2016 we are able to oversee what we have accomplished as a company and as a marketing team. I always try to find some benchmarking data[…]

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17
- in Marketing
- — 19 jul, 2015
Reality Check: How ‘Big Data Ready’ Is Your Marketing Department?

Doesn’t need any further explanation, big data is hot. Whether it is about sales, marketing, customer success or user experience almost everything your read is about big data. All the[…]

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0
- in Marketing
- — 2 mei, 2015
What If You Would Treat Every Prospect As A Customer?

Than you most likely will stop to sell. Interesting thought because within our profession of marketing it is all about not selling but building trust and mutual interest in order[…]

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5
- in Marketing
- — 1 nov, 2013
Digital Mediachannels Lack Wow Factor

esterday I was invited for a CMO roundtable organized by @RonaldVelten, European Marketing Director of IBM. An interesting set of VP’s and Marketing Directors of high profile brands Unilever, Heineken,[…]

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