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    Tagged: b2b marketing

    • 0
      • in Marketing
      • — 14 jan, 2023

      The Chief Revenue Officer: A Strategic Leader in the Modern Business World

      I think we are entering a new era looking at the marketing and sales disciplines and how they are organized within companies nowadays. One of the signals I noticed is the[…]

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      0
      • in Marketing
      • — 29 sep, 2019

      Hopeless Homepage Hassle

      I am sure every marketer recognizes this situation: a promotion has been developed for your audiences and from within the company there is a need to pay attention to it[…]

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    • 0
      • in Marketing
      • — 27 okt, 2018

      How To Streamline The Handover Process Of Leads Between Marketing And Sales

      As mentioned in my previous blog post we are in the middle of our budget 2019 exercise which means analysing lots of sales, marketing and market data in order to[…]

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      0
      • in Marketing
      • — 14 okt, 2018

      Measures Impact Brand Campaign On Leadgen Still Disappointing

      his week I attended a LinkedIn roundtable about building a brand within their paid advertisement platform. Philips showed their case and Jason Miller, one of LinkedIns’ own content leaders, presented[…]

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    • 0
      • in Marketing
      • — 17 mrt, 2018

      The New CEO Should Be A CMO

      Well, that has been quite some time ago writing my last blog. Shows how much time the last 12 months I was internally focussed shaping all new plans, organization and[…]

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      0
      • in Marketing
      • — 15 jan, 2017

      Marketing Metrics for Saas B2B Companies

      ow that we concluded 2016 we are able to oversee what we have accomplished as a company and as a marketing team. I always try to find some benchmarking data[…]

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    • 17
      • in Marketing
      • — 19 jul, 2015

      Reality Check: How ‘Big Data Ready’ Is Your Marketing Department?

      Doesn’t need any further explanation, big data is hot. Whether it is about sales, marketing, customer success or user experience almost everything your read is about big data. All the[…]

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      0
      • in Marketing
      • — 2 mei, 2015

      What If You Would Treat Every Prospect As A Customer?

      Than you most likely will stop to sell. Interesting thought because within our profession of marketing it is all about not selling but building trust and mutual interest in order[…]

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    • 5
      • in Marketing
      • — 1 nov, 2013

      Digital Mediachannels Lack Wow Factor

      esterday I was invited for a CMO roundtable organized by @RonaldVelten, European Marketing Director of IBM. An interesting set of VP’s and Marketing Directors of high profile brands Unilever, Heineken,[…]

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