The Chief Revenue Officer: A Strategic Leader in the Modern Business World
I think we are entering a new era looking at the marketing and sales disciplines and how they are organized within companies nowadays. One of the signals I noticed is the[…]
Tagged: b2b marketing
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Hopeless Homepage Hassle
I am sure every marketer recognizes this situation: a promotion has been developed for your audiences and from within the company there is a need to pay attention to it[…]
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How To Streamline The Handover Process Of Leads Between Marketing And Sales
As mentioned in my previous blog post we are in the middle of our budget 2019 exercise which means analysing lots of sales, marketing and market data in order to[…]
Measures Impact Brand Campaign On Leadgen Still Disappointing
his week I attended a LinkedIn roundtable about building a brand within their paid advertisement platform. Philips showed their case and Jason Miller, one of LinkedIns’ own content leaders, presented[…]
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The New CEO Should Be A CMO
Well, that has been quite some time ago writing my last blog. Shows how much time the last 12 months I was internally focussed shaping all new plans, organization and[…]
Marketing Metrics for Saas B2B Companies
ow that we concluded 2016 we are able to oversee what we have accomplished as a company and as a marketing team. I always try to find some benchmarking data[…]
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Reality Check: How ‘Big Data Ready’ Is Your Marketing Department?
Doesn’t need any further explanation, big data is hot. Whether it is about sales, marketing, customer success or user experience almost everything your read is about big data. All the[…]
What If You Would Treat Every Prospect As A Customer?
Than you most likely will stop to sell. Interesting thought because within our profession of marketing it is all about not selling but building trust and mutual interest in order[…]
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Digital Mediachannels Lack Wow Factor
esterday I was invited for a CMO roundtable organized by @RonaldVelten, European Marketing Director of IBM. An interesting set of VP’s and Marketing Directors of high profile brands Unilever, Heineken,[…]
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