Marketing Archives - Pagina 2 van 10

Category: Marketing

Ontwikkelingen op het gebied van marketing en communicatie

7
- in Marketing
- — 21 dec, 2015
How To Structure Your Global Marketing Department

In the 4 years that I am working for Exact the size and structure of the marketing team changed quite often. Changing circumstances but also new insights and experiences made[…]

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6
- in Marketing
- — 15 dec, 2015
Today’s Marketing Doesn’t Drive Exponential Growth

Digital transformation, new business models, many companies are trying to re-invent themselves in order to keep up the pace. The market is moving and shaking and off course none of[…]

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6
- in Marketing
- — 14 dec, 2015
Chasing For Exponential Growth

This weekend I watched the documentary about Amy Winehouse. A unique talent that got drowned in her own success. A pity that the world only had such a short period[…]

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17
- in Marketing
- — 19 jul, 2015
Reality Check: How ‘Big Data Ready’ Is Your Marketing Department?

Doesn’t need any further explanation, big data is hot. Whether it is about sales, marketing, customer success or user experience almost everything your read is about big data. All the[…]

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9
- in Marketing
- — 31 mei, 2015
Are We Overrating Content Marketing?

The topic ‘content marketing’ has got its attention for already quite some years but to me it looks like the last 9 months it really took of. Once such a[…]

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0
- in Marketing
- — 3 mei, 2015
Sales Warning: Marketing Won’t Deliver Sales Qualified Leads Anymore

In todays operations within Exact marketing is responsible for delivering Sales Qualified Leads (SQLs). I guess in many other organisations this is the case. I wrote many posts about our[…]

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0
- in Marketing
- — 2 mei, 2015
What If You Would Treat Every Prospect As A Customer?

Than you most likely will stop to sell. Interesting thought because within our profession of marketing it is all about not selling but building trust and mutual interest in order[…]

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1
- in Marketing
- — 19 apr, 2015
Content Marketing Is Useless For B2C

Last week I had the privilege to visit the Google office in New York City accompanied by about 30 of my peers from The Netherlands. Google’s DoubleClick platform has its[…]

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0
- in Marketing
- — 18 mrt, 2015
Hot Marketing Topics For 2015

Now that we are in an execution mode for the marketing plans that we developed for 2015 I am able to give a flavour where I think a CMO or[…]

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0
- in Marketing
- — 22 dec, 2014
The Other Nexus 6 Review: First Form Factor Experience

any reviews are written about the Nexus 6 so won’t go into all kinds of details but just focus on daily use. I have had ALL stock Android smartphones. As[…]

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