Marketing Archives - Pagina 2 van 9

Category: Marketing

Ontwikkelingen op het gebied van marketing en communicatie

6
- in Marketing
- — 14 dec, 2015
Chasing For Exponential Growth

This weekend I watched the documentary about Amy Winehouse. A unique talent that got drowned in her own success. A pity that the world only had such a short period[…]

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17
- in Marketing
- — 19 jul, 2015
Reality Check: How ‘Big Data Ready’ Is Your Marketing Department?

Doesn’t need any further explanation, big data is hot. Whether it is about sales, marketing, customer success or user experience almost everything your read is about big data. All the[…]

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9
- in Marketing
- — 31 mei, 2015
Are We Overrating Content Marketing?

The topic ‘content marketing’ has got its attention for already quite some years but to me it looks like the last 9 months it really took of. Once such a[…]

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0
- in Marketing
- — 3 mei, 2015
Sales Warning: Marketing Won’t Deliver Sales Qualified Leads Anymore

In todays operations within Exact marketing is responsible for delivering Sales Qualified Leads (SQLs). I guess in many other organisations this is the case. I wrote many posts about our[…]

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0
- in Marketing
- — 2 mei, 2015
What If You Would Treat Every Prospect As A Customer?

Than you most likely will stop to sell. Interesting thought because within our profession of marketing it is all about not selling but building trust and mutual interest in order[…]

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1
- in Marketing
- — 19 apr, 2015
Content Marketing Is Useless For B2C

Last week I had the privilege to visit the Google office in New York City accompanied by about 30 of my peers from The Netherlands. Google’s DoubleClick platform has its[…]

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0
- in Marketing
- — 18 mrt, 2015
Hot Marketing Topics For 2015

Now that we are in an execution mode for the marketing plans that we developed for 2015 I am able to give a flavour where I think a CMO or[…]

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0
- in Marketing
- — 22 dec, 2014
The Other Nexus 6 Review: First Form Factor Experience

any reviews are written about the Nexus 6 so won’t go into all kinds of details but just focus on daily use. I have had ALL stock Android smartphones. As[…]

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0
- in Business Software · Social Media
- — 14 dec, 2014
Is Social Business Taking Off?

hen I started at my previous company, Twinfield, social media at that time was just picking up. Although I was present in Twitter as of 2007 at that moment it[…]

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1
- in Marketing
- — 7 dec, 2014
The Future Of Marketing: Customer Experience

e entered 5 new countries in the last 2 years which is quite a bumpy road. From zero to 60 in only a couple of months. Preparing the products, hiring[…]

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