Has The Marketing Profession Come To An End?
It was quite a shock last week when Google confirmed they were removing search ads on the right hand of your desktop search results. Only when Google thinks it is[…]
Category: Marketing
Ontwikkelingen op het gebied van marketing en communicatie
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How To Structure Your Global Marketing Department
In the 4 years that I am working for Exact the size and structure of the marketing team changed quite often. Changing circumstances but also new insights and experiences made[…]
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Today’s Marketing Doesn’t Drive Exponential Growth
Digital transformation, new business models, many companies are trying to re-invent themselves in order to keep up the pace. The market is moving and shaking and off course none of[…]
Chasing For Exponential Growth
This weekend I watched the documentary about Amy Winehouse. A unique talent that got drowned in her own success. A pity that the world only had such a short period[…]
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Reality Check: How ‘Big Data Ready’ Is Your Marketing Department?
Doesn’t need any further explanation, big data is hot. Whether it is about sales, marketing, customer success or user experience almost everything your read is about big data. All the[…]
Are We Overrating Content Marketing?
The topic ‘content marketing’ has got its attention for already quite some years but to me it looks like the last 9 months it really took of. Once such a[…]
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Sales Warning: Marketing Won’t Deliver Sales Qualified Leads Anymore
In todays operations within Exact marketing is responsible for delivering Sales Qualified Leads (SQLs). I guess in many other organisations this is the case. I wrote many posts about our[…]
What If You Would Treat Every Prospect As A Customer?
Than you most likely will stop to sell. Interesting thought because within our profession of marketing it is all about not selling but building trust and mutual interest in order[…]
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Content Marketing Is Useless For B2C
Last week I had the privilege to visit the Google office in New York City accompanied by about 30 of my peers from The Netherlands. Google’s DoubleClick platform has its[…]
Hot Marketing Topics For 2015
Now that we are in an execution mode for the marketing plans that we developed for 2015 I am able to give a flavour where I think a CMO or[…]
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The Future of Digital Marketing
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